Privacy policy
Privacy Policy
Effective Date: 4/2/2026
Fit Her LLC, doing business as Fortifem (“Fortifem,” “we,” “our,” or “us”), respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, and share your personal information when you visit or make a purchase from www.fortifemsupplements.com (the “Site”).
1. Personal Information We Collect
When you visit the Site, we collect certain information about your device and your interaction with the Site. Additionally, we collect information necessary to process your purchases and provide customer support.
When you make or attempt to make a purchase through the Site, we collect personal information including your name, billing address, shipping address, payment information (processed securely through third-party providers), email address, and phone number.
We may also collect personal information when you voluntarily provide it, such as when you subscribe to our email or SMS marketing, contact customer support, or create an account.
In addition, we automatically collect certain information about your device and usage of the Site, including your IP address, web browser, device type, time zone, pages visited, referring websites, and interaction data. This information is collected using cookies, log files, pixels, and similar tracking technologies.
2. How We Use Your Personal Information
We use the information we collect to fulfill orders placed through the Site, including processing payments, arranging shipping, and providing order confirmations and updates.
We also use your personal information to communicate with you, provide customer support, screen orders for potential risk or fraud, and improve and optimize our Site and customer experience.
Where permitted by law, we may use your information for marketing purposes, including sending promotional emails and SMS messages, and delivering targeted advertisements based on your browsing behavior and interactions with our Site.
3. Marketing Communications
If you opt in to receive marketing communications, we may send you emails and text messages related to promotions, products, and updates.
You may unsubscribe from email marketing at any time by clicking the unsubscribe link included in our emails. You may opt out of SMS communications by replying STOP to any message.
4. Sharing Your Personal Information
We do not sell your personal information.
We share your personal information with trusted third-party service providers to help us operate our business and provide our services. These may include ecommerce platforms such as Shopify, payment processors such as Stripe or Shopify Payments, email and SMS marketing providers such as Klaviyo or Attentive, advertising partners such as Meta (Facebook and Instagram), Google, and TikTok, and analytics providers such as Google Analytics.
These third parties are only permitted to use your personal information to perform services on our behalf and in accordance with applicable laws.
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, analyze website traffic, and deliver relevant advertisements.
You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of the Site.
6. Behavioral Advertising
We use your personal information to provide targeted advertisements and marketing communications that may be of interest to you. These advertisements may appear on platforms such as Meta (Facebook and Instagram), Google, and TikTok.
You can opt out of targeted advertising through the following links:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://adssettings.google.com
Digital Advertising Alliance: https://www.aboutads.info
7. International Data Transfers
If you are accessing the Site from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States.
By using the Site, you consent to this transfer of information.
8. Your Rights
Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, update, or delete your personal information.
If you would like to exercise any of these rights, please contact us at support@fortifemsupplements.com.
California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to request disclosure of the categories and specific pieces of personal information collected and the right to request deletion of their personal information.
9. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including providing our services, complying with legal obligations, resolving disputes, and enforcing our agreements.
10. Data Security
We take reasonable precautions and follow industry best practices to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
11. Age Restrictions
This Site is intended for individuals who are 18 years of age or older. We do not knowingly collect personal information from individuals under the age of 18.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal and regulatory reasons. Any updates will be posted on this page with an updated effective date.
13. Contact Us
For more information about our privacy practices, or if you have questions or would like to make a request, please contact us at:
Fit Her LLC (d/b/a Fortifem) Orlando, FL 32703 Email: support@fortifemsupplements.com